In South Africa, your business name, logo, or slogan can become one of your most valuable assets — but only if it’s protected.
Registering a trademark ensures your brand belongs exclusively to you and gives you the legal power to stop others from copying or profiting from it.
At Rapulana Attorneys, our team of Trademark Lawyers in Pretoria guides clients through every step of the process, from search to certification. Here’s how trademark registration works in South Africa.
Step 1: Conduct a Trademark Search
Before filing, it’s essential to confirm that your desired mark is available.
Our attorneys perform a comprehensive search through the Companies and Intellectual Property Commission (CIPC) database to check for similar or conflicting trademarks.
Timeline: 7–14 working days
Cost: R2 000
If no conflict is found, we move to Step 2. If a similar mark exists, we advise on alternative strategies or possible objections.
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Step 2: File Your Trademark Application
Once your mark is cleared, we prepare and file your trademark application with the CIPC.
You’ll need to provide:
- Power of Attorney (POA) form
- FICA documents
- The mark in use (logo or word mark)
- The goods/services classes it covers
Typical fees:
- 1st Mark, 1st Class – R4 000
- 1st Mark, 2nd Class – R3 500
- 2nd Mark, 1st Class – R3 500
- 2nd Mark, 2nd Class – R3 000
Your application is then examined by the Registrar.
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Step 3: Examination by the Registrar
The Registrar reviews your application to ensure it meets all legal requirements.
This step can take 7–12 months, depending on CIPC timelines.
Possible outcomes:
✅ Unconditional acceptance – proceeds to publication.
📝 Conditional acceptance – we address the Registrar’s concerns (R4 000 per mark per class).
⚠️ Provisional refusal – we advise on appeal or modification options.
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Step 4: Publication & Opposition Period
Once accepted, your trademark is published in the Trade Mark Journal for a 3-month opposition period.
This allows third parties to object if they believe your mark conflicts with theirs.
If no objection is filed, the process moves forward smoothly.
If opposition arises, Rapulana Attorneys provides full representation and negotiates resolution on your behalf.
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Step 5: Certificate of Grant
After successful publication, the CIPC issues your Certificate of Grant — the official proof that your trademark is registered and legally protected.
Cost: R1 200 per mark per class
We verify the certificate, ensure all details are correct, and courier the original document to you.
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How Long Does Trademark Registration Take?
From start to finish, the full process generally takes 9 to 12 months.
While it requires patience, your trademark protection lasts 10 years from the filing date and can be renewed indefinitely.
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Why Work with Trademark Lawyers in Pretoria
Trademark law can be technical, and small errors can delay or derail your application.
Partnering with Rapulana Attorneys ensures:
- Accurate filings and documentation
- Professional responses to Registrar conditions
- Full representation in opposition matters
- Peace of mind that your brand is legally secure
Apply for a Trademark Today
Protect your brand before someone else does.
Our team of Trademark Lawyers in Pretoria is ready to help you register, enforce, and manage your intellectual property rights.
